Here is a project we just completed for Katey Jo MUA (Make Up Artist). She is an up and coming makeup artist based out of San Francisco, CA. We developed her branding, logo and business cards and have them showcased as a featured project on Behance! We also worked with her to provide some key marketing tips to expand local awareness of her services. I wanted to share her new website, the flat art and some views of the print product here:
For her branding identity, she was looking to build a sleek/semi corporate/sexy design. We achieved that with very serious dark grey and black tones, while highlighting a thin sexy pink tone in her look. Finally, the geometric graphic that we incorporated into her logo represents the attention to fine detail and relflects the actual physical intricate blending of makeup product that is unique to her work...
Katey has an active social media integration plan with her business in order to get new client leads, she is using Instagram to her advantage to gaining followers from all over the web, and will be using Pinterest as well in the future.
Live Website Design (Click to Visit: www.ktjomua.com)
NHL Stadium Series 2014 - Rangers Vs Devils
Everybody go watch NBC to see my graphics at Yankee Stadium! It's gonna be a good game! NHL Stadium Series, Rangers vs Devils. This was definitely a team effort, but as far as the design goes, I was on a team with just 2 other awesome designers. I apologize for the poor image quality... these are just images taken from my iPhone of my TV as the NHL doesn't allow original art to be released.
Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.
Alchemist's Design Blog
Where design, business, and entrepreneurship meet. We like to explain why good design = good business.