Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.
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