This case study refers to a blog I wrote on creativity on April 12th, but first rule of order... "Pictures or it didn't happen!":
Here is a real live screenshot from my website statistic app I use on my iPhone. Now I know for some people, 1475 visitor per day may seem minuscule, but coming from an average of 150 per day, it's an insane gain of page views... 980% gain to be exact. In my industry as a designer who sells his services (instead of a product), I don't necessarily need millions of views per day :
Step 1: Write Relevant and Entertaining Content
Barton Designs used a blog platform to share some interesting research about the 4 Stages of Creativity. This content is relevant to my business because, as a web design and graphic designer, I am always on the hunt to hone my creativity and grow. In addition to the basic step of sharing this research, I did my best to make it fun by including entertaining content... I'm not saying you need to upload a video to your blog of you blending iPhones, but do your best to make your content something that you would wanna read and not lame. Now, the critical thing to mention is that, not only was the blog relevant to my business... but also relevant to the people I decided to share it with! More on that in the next step:
Step 2: Write for Your Relevant Audience
This is a CRITICAL step to guarantee incoming traffic! These are the two things that MUST be considered when writing for an audience:
Step 3: Share with Your Revelant Audience
Yes that's right! When you create awesome content, you want it to be seen by as many people as possible! Simply just sharing a blank text link on your Facebook page with 200 fans, or your Twitter account with 13 followers MIGHT get you 1 or 2 hits. If you want to really make an impact and you don't already have a big following, LinkedIn is the best place to do so! Take advantage of their group search toolbar at the top and find which groups to post it in. When posting it, make sure you choose an attractive picture thumbnail that is designed well. Since my article was on creativity, I shared it with 10 different groups made for graphic designers. Here is a screenshot of my posting in one of the 10 groups I shared it in:
Stage One: Preparation (the conscious state)
If you have a product or service that you offer online, then you need to be hosting webinars!
Webinars are great way to:
If you’re offering an information product, say, an SEO Strategy Guide, the objective of the webinar would be to explain the core concepts in your product, while holding back the deeper details and some of the key “secrets” that you can offer in your full paid product. A webinar success story that you can follow is Lewis Howes, who used webinars to promote his LinkedIn Networking guide, making MILLIONS off of sales!
Remember valuable content is king, and you won’t get a penny back unless you develop a product that truly brings value to your clients.
Here is a project we just completed for Katey Jo MUA (Make Up Artist). She is an up and coming makeup artist based out of San Francisco, CA. We developed her branding, logo and business cards and have them showcased as a featured project on Behance! We also worked with her to provide some key marketing tips to expand local awareness of her services. I wanted to share her new website, the flat art and some views of the print product here:
For her branding identity, she was looking to build a sleek/semi corporate/sexy design. We achieved that with very serious dark grey and black tones, while highlighting a thin sexy pink tone in her look. Finally, the geometric graphic that we incorporated into her logo represents the attention to fine detail and relflects the actual physical intricate blending of makeup product that is unique to her work...
Katey has an active social media integration plan with her business in order to get new client leads, she is using Instagram to her advantage to gaining followers from all over the web, and will be using Pinterest as well in the future.
Live Website Design (Click to Visit: www.ktjomua.com)
I recently just finished my contract last week doing designs for NHL Stadium Series and Winter Classic, and man I must say... it's been an experience! Seeing your hard work on live TV, being exposed to tens of thousands of live attendees and millions on viewers at home just feels damn good! Here are some shots and a video showcasing the final game our team designed at Moss Sports. Video copyright belongs to NHL. If you are looking for a huge scale product like this, you would need to contact Moss Sports - I contracted as a production designer with their in house team... however I do have the capabilities, skills, and expertise to design work at this scale! Shout out to the team at Moss Sports - Berkeley!
NHL Stadium Series 2014 - Rangers Vs Devils
Everybody go watch NBC to see my graphics at Yankee Stadium! It's gonna be a good game! NHL Stadium Series, Rangers vs Devils. This was definitely a team effort, but as far as the design goes, I was on a team with just 2 other awesome designers. I apologize for the poor image quality... these are just images taken from my iPhone of my TV as the NHL doesn't allow original art to be released.
Dear Customers and Clients,
I love you! You are the ones who bring me inspiration for new designs… the lifeblood of this talent! Every day I think to myself, how can I deliver a better/more professional service? Well, for my clients who are getting websites from me... I have good news!
Good news is… my "How do I edit my website??" powerpoint lecture is now developed, and will be taught to all my clients! Save money on maintenance!
Of course the keynote presentation comes with hands on instruction, but I've chiseled my lecture down to a simple 30 minute time block!
After the completion of every web design, my clients can now decide if they want a consultation/interactive lecture on how to edit their new website!
Of course, there is still the option to pay me for current website edits; however, now you have the chance to take it on yourself!
If you give a man a fish, he'll eat for a day.
I'm happy to give back to my customers,
Graphic Designer, Website Designer, Logo Designer, Brand Designer!
It started in the 1990's with “Google” and “Yahoo” (which, if you didn’t know, named themselves after a misspelling of the huge number “googol” and an acronym for “Yet Another Hierarchical Officious Oracle”, respectively).
Next came Twitter, Flickr, Tumblr, Yelp and Bing. And now we’re meeting Spotify, Vine, Airbnb, Giphy and countless others with quirky names that don’t have much to do with the product or service the company sells. A quick scan of TechCrunch or Mashable (themselves sporting strange names) will turn up names like Rovio (which syncs games across various devices), Uber (a high-end car-share and driver service) and Umano (which reads articles aloud so users can listen to news while driving or working out).
So what’s the deal, why the weird names?
I've been a busy man, a busy website designer, and a busy entrepreneur! A lot of positive developments have been taking place!
As you might know already, when I am not designing awesome websites and logos, I am working as an EMT saving the world! (Well.. maybe I'm being a bit dramatic) Nevertheless, working as an EMT on the night shift takes a toll on the body and mind, and really has limited the amount of design work I am able to do effectively and creatively. Luckily, I had the fortune some time ago to lift a patient that was over 300 pounds, which resulted in me getting a gnarly double hernia. Yes, I said luckily! Due to this injury, I have been able to free my schedule, and open up to new clients for design jobs. I haven't worked an EMT shift all summer, instead I've been doing graphic work for old and new clients along with my ambulance company. While I just underwent surgery last week, and feeling awesomely loopy due to prescription narcotics… I'm truly stoked because I've had time to update my business plan and develop more ways to provide excellent customer service!
Changes I've made on my website!
Google Analytics has given me thorough analysis of my customer's movements through my website. I have looked at what pages you visitors read, and what pages you visitors skip out on. I have seen which countries view my website, along with specific zip codes in the USA. By weeding through this information, I've decided to update a couple pages.
Changes I've made to my business!
Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.
The success of a business often depends on how easy the shopping mechanism is for the end user. Whether you are selling goods online, or in a conventional store, at the end of it all the payment system has to be hassle-free and easy to use, otherwise you may end up losing customers in no time.
Particularly if you are into e-Commerce, there are certain things that you needn’t (or perhaps can’t) run through your staff support desk — electronic payments top that list.
Whether you’re selling your products in online marketplaces or on your own website, you need a mechanism to receive funds. This is where a good payment system comes in handy.
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Alchemist's Design Blog
Where design, business, and entrepreneurship meet. We like to explain why good design = good business.