Webinars are great way to:
- educate customers
- provide interactive Q & A
- and close a sale!
If you’re offering an information product, say, an SEO Strategy Guide, the objective of the webinar would be to explain the core concepts in your product, while holding back the deeper details and some of the key “secrets” that you can offer in your full paid product. A webinar success story that you can follow is Lewis Howes, who used webinars to promote his LinkedIn Networking guide, making MILLIONS off of sales!
Remember valuable content is king, and you won’t get a penny back unless you develop a product that truly brings value to your clients.